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Ideas to create Twitter Marketing Strategy For Your Brand

Brands and companies should go to great lengths when promoting their products. Social media is a factor that should be addressed early on. All social media platforms are essential. Especially Twitter grows to his 329 million users.

Suppose you decide to enter the world of Twitter to promote your brand. If so, you are in luck. Because we’ve created a Twitter marketing strategy to help you start your business on Twitter. So let’s start with Twitter’s marketing strategy.

Twitter Marketing Strategy

Creating a targeted and effective Twitter marketing plan is a multi-step process. The first step is to create a buyer persona for your ideal customer. Next, conduct a survey on Twitter to find out how your audience is using the network and what they are interested in.

Once you know what your audience wants, create content for them. However, see how people react to your tweets. By monitoring the effectiveness of your Tweets, you can fine-tune and refine your approach and discover your brand voice.

Ideas to Involved in Your Twitter Marketing Strategy

Let’s look at all the steps involved in a Twitter marketing strategy stepwise. 

  • Get Verified On Twitter

Depending on your company’s size and industry, you may need to apply for verification of your Twitter profile. According to Twitter, account verification requests are often only received from people working in “media, music, fashion, journalism, government, music, politics, sports, business, and other important areas.” Once Twitter has approved your application and verified your profile, you will see a blue check mark next to your name. This represents a real account.

Verification prevents duplicate accounts, or accounts with identical content, usernames, and handles, from being stalked or confused by your audience. Verified accounts make your company more serious and trustworthy. Make it possible.

  • Create a Twitter Wall

A Twitter wall is a great marketing feature, and it offers not just one or two benefits, but several, so including it in your marketing strategy picture can go a long way.

The Twitter Wall is a captivating display of real-time tweets posted by users related to branded hashtags in UGC format. This user-generated content includes text, photos, and videos.

A Twitter wall acts as a great medium to engage with your customers because it gives them a sense of trust and shows that past customers have provided feedback on your product.

  • Conduct a Twitter audience and behaviour analysis

Once you’ve identified who they are, find out how your audience uses Twitter. Then find out when they are on Twitter and who they follow.

Researching how your audience uses Twitter can help you develop a consistent marketing approach. You can choose when to post and which tweets to emulate. Twitter analytics help you find other pages your followers like. They can also view information about you, such as the age range of your followers and the activities you do for a living. Finally, tools like Testimony can help you see your competitors’ engagement numbers.

  • Identify The Content Your Prospects Would Connect With

Enter some industry-related terms into your company’s Twitter account. Next, find out what types of content brands are creating that are similar to yours and which posts get the most engagement. Consider what motivates people to join your field. Different types of Tweets are more important depending on your industry.

For example, let’s say you run a clothing e-commerce business. You may have noticed that many popular tweets include the keyword “fashion,” including model photos and special offers and upgrades.

Seeing content from profiles your audience follows can help you better understand your audience’s needs. You can then create content that meets those needs.

  • Target The KPI

If you don’t quantify your success, you can’t track it. To see how your posts are performing, track key performance indicator KPIs like engagement, retweets, follows, website traffic, sales, and brand awareness. Twitter Analytics allows you to see some of the results of your Tweets.

Choose the KPIs that are most relevant to your business and focus on them. For example, the sole purpose of a Twitter page is to drive brand awareness. However, it can also be used for direct sales.

  • Review Your Goals To Grow

As you learn more about what works and what doesn’t, you’re more likely to re-evaluate your strategy and update your content regularly. Finally, create goals for

what you want to achieve on Twitter and fit them into your overall marketing strategy.


Review your goals regularly to make sure they are challenging yet achievable. Setting a predefined Twitter strategy goal will help you stay motivated, focused, and have something to strive for. Goals can also serve as benchmarks to measure your progress.

Wrapping Up

Twitter is a great place to find a new audience for your brand, but you need to make the most of your marketing game to attract that audience. This Twitter marketing strategy will help you find all the steps you need to focus. Start your Twitter marketing journey today!

Use  SEOGREY to execute your Twitter marketing plan alongside all your other social media activity. From a single dashboard you can monitor your competitors, grow your followers, schedule tweets, and analyze your performance.

Do it better with SEOgrey, the all-in-one social media toolkit. Stay on top of things, grow, and beat the competition.

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