Here’s how I generate content ideas for my LinkedIn, Twitter, Facebook, and Instagram accounts. For example, if you’re an auto mechanic, you might want to repurpose content about new car models coming out in 2022 or new automotive technologies like driverless cars or electric vehicles. Or if you work for a building supply company, think about stories related to greener materials that will be available in 2022 or trends in home design. The possibilities are endless! Just make sure that what you’re sharing on social media pertains to your niche business audience.
One of the most incredible things about the internet is that you have direct access to tools, ideas, and overall, just a group of people doing interesting things, and you can see what’s operating for them and what’s not. You don’t need to depend just on your own creativity, you can on other people’s as well.
And I’m going to show you how to do it on your own effectively and get all the ideas out there without having a team like me. So here are some ways that you can start collecting ideas for social media. First is, questions from your customers. What questions do they have? Think about answering them. discuss in your content. See, when you post up content, people leave remarks.
If people all like a specific comment, that means other people have that same problem, post about that problem. I also love looking at Quora. Quora has so many fascinating
things like, what does it take to be an Olympian, right? That’s really amazing stuff. When you see stuff that’s really famous in your space, leverage that, engaging content around it.
When you have Twitter searches, YouTube, or any comparable search engine tool like Ahrefs, Semrush, and Ubersuggest, they’ll all identify your most common keywords. Heck, you can even install an Ubersuggest Chrome extension so that when you’re on YouTube, it also shows you other trending points in the community.
Then got Twitter search, you got YouTube, you got any platform out there comparable Ahrefs, Semrush, even Uber suggest, it all identifies your keywords that people are looking at. Heck, you can even use an Uber suggest Chrome extension so that way when you’re on YouTube, it shows you other related topics and points that are trending as well.
Then you’ve got the Ubersuggest Chrome extension and Google Alerts. If you don’t know what’s popping up in your niche right now, check out Google Trends. It’ll help you see what’s trending within your field. Then you subscribe to a bunch of blogs related to that.
You’ll see what they’re output, watch the content as it starts to popular really quickly. And that’ll give you basics aim. Then you got BuzzSumo, it’ll break down all the popular content within your range, or you can just use Ubersuggest content ideas and it’ll show you the most trending content, not just based on social connection shares, but also backlinks and Search Engine Optimization traffic. Now you’ve got organic content that works for social media and SEO for the future in 2022.
Brand awareness, community building, and engagement are all still going to be very important social media trends in 2022. But brands are going to have to adapt their strategies to fit with audiences’ needs if they want to succeed.
Social media is about more than just creating content and sharing it on the internet – brands have to keep evolving or risk being left behind.
Let’s be honest, there is A LOT of work involved to do all of this well. Some is best done by you as the business owner, some by your team, but some is best outsourced to a social media content agency. Spend your time on the most important tasks and delegate the rest.
Have an amazing finish to 2021 and we wish you all the success in the world (and on social media) in 2022!