Facebook Ads are one of the best tools available for audience research and brand promotion. Here are 5 reasons why your Facebook Ads campaigns aren’t getting enough conversions, and some creative fixes to significantly increase your conversion rates. 1. Not enough audience data Unlike Google Ads, Facebook Audience requires you to make decisions about your […]
1. Identify Your Ideal New Customers One of the most common principles of an effective sales marketing campaign is knowing your customer. The first question is, “Who is your ideal new customer?” The second question is, “What does your ideal new customer want from your company?” Creating an effective marketing strategy for each person is […]
In today’s world where everything can be found online, having a digital presence is essential for businesses of all kinds. Whether you are a retail store, hair salon, nail salon, gym, restaurant, children’s activity centre, bakery, medical store, clinic, or interior design studio, finding and growing your customer base is a must. What is Online […]
Create a retargeting list: Create a list of website visitors who have shown interest in your products or services, by visiting your website or adding items to their cart but have not completed the purchase. Set up retargeting pixels: Install retargeting pixels on your website to track the behavior of the visitors on […]
Define your campaign goal: Clearly define what you want to achieve with your ad campaign before you begin. This will help you to create more effective ads that align with your goals. Create a control group: Create a control group, which is the original ad that you will use as a benchmark for […]
Define your target audience. Identify the demographics and interests of the people you want to reach with your social media advertising. This will help you choose the right social media platforms and create ads that will appeal to your target audience. Set up a social media advertising account. Depending on the platform, this could be […]
1. Set up tracking and analytics on your website and ad campaigns. This will allow you to gather data on how your ads are performing and where your website traffic is coming from. 2. Define your goals and KPIs. Identify what you want to achieve with your ad campaigns and set specific, measurable targets […]
Start by researching your target audience and identifying their demographics, interests, and behaviours. This will give you a better understanding of where they spend their time online and which websites and platforms, they are most likely to use. Use this information to select the right advertising platforms for your campaign. For example, if your […]
Define your target audience: Before creating a video ad, it’s important to have a clear understanding of who your target audience is. Consider factors such as age, gender, interests, and behavior to create a buyer persona. Identify the purpose of your video ad: Are you trying to drive sales, generate leads, or increase brand […]
Define your target audience: Begin by identifying the demographics, interests, behaviors, and other characteristics of your target audience. This will help you to create more effective ad campaigns that reach the right people. Use audience segments: Create audience segments based on your target audience characteristics and use these segments to target specific groups of people […]
