Social media has become the most powerful tool which has become relevant especially in today’s times wherein people across all age groups are constantly glued to it and are active on it throughout the day.
Social media as a powerful source of the medium can give many long-term benefits to connect with consumers which can help to promote a brand and its services, attract new customers, retain existing loyal customers, and increase sales.
What does a social media manager do?
A social media manager is the person who curates and grows a brand’s social media presence. More to the point, an SMM builds relationships and partnerships with a targeted audience, influencers, and other businesses.
A simple definition is not enough to describe what a social media manager does in a typical workday. So a list is in order.
A social media manager’s duties and responsibilities include:
- Develop and implement a social media strategy
- Create, manage, and publish social media content
- Develop, implement, and measure social media campaigns
- Interact and engage with customers, influencers, and stakeholders using the brand’s social media accounts
- Take over community management of social media accounts
- Track, measure, and report social media KPIs
- Keep track of the latest social media trends and technologies
- Collaborate with design, marketing, product, and public relations teams to meet the organization’s specific goals and objectives.
A social media manager is typically responsible for setting content strategy and driving engagement on a company’s social platforms. To be successful in that role, social media managers often need to possess a knack for storytelling, a keen eye for design, and an ability to analyze what does well with an audience—and what doesn’t.
Social media has become a key marketing area thanks to its ability to reach and capture customers while learning more about their needs, desires, and frustrations. And it’s ubiquitous across industries—corporations, brands, non-profits, government officials, celebrities, and more have accounts to communicate directly with followers—which means working as a social media manager can lead to a variety of fields.
Becoming a social media manager often requires a combination of education and experience, though the specifics can differ by company.
Consider a degree
Social media managers typically hold a bachelor’s degree, according to the BLS. Majoring in a field that will build your communication or business skills—like marketing, journalism, or communications—can prepare you for the role.
Going to college can also expose you to various opportunities where you may be able to gain specific experience in a professional setting. Use your career center’s resources to look for internships, volunteer opportunities, or part-time roles. Otherwise, try joining a club and contributing to their social media efforts.
Get an internship or entry-level social media job.
Experience working with social media is a key part of becoming a manager in the field. If you’re short on experience, look for an entry-level position that can teach you the basics of social media marketing before trying to move into a managerial position
Even the most successful social media managers will tell you that there’s no such thing as an overnight success. Like any endeavor worth pursuing, developing the skills needed to become a social media manager takes time, practice, and a lot of grit.
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