Are you looking to add video to your existing marketing strategy? Perhaps you’ve already implemented this strategy but aren’t seeing the results you’re hoping for.
Online shoppers, especially those using smartphones, often prefer to engage with businesses through video content. Videos are often more interactive and easier to enjoy for someone who doesn’t have time to sit down and read a 4,000-word blog post.
Regardless of the situation or industry, the importance of video and customer connections cannot be denied. More online shoppers than ever before are watching video content, and this trend isn’t going to change anytime soon. Based on consumer behavior, it’s safe to say that in the next few years, more people will use this type of content to learn about products and brands.
If you’re ready to bolster your video marketing strategy, read on. Learn four powerful ways to maximize the value of your visual content.
1. Embed the video in your blog post
Suppose you, like most business owners, have a business blog and post content for your readers. Traditional content marketing is still critical to your success, so don’t stop writing. However, you should consider the benefits of adding videos to your posts.
Website visitors have different needs and preferences. Some people will want to sit down and read your articles at the end of the day. Others might enjoy hearing what you have to say on the drive home…but some prefer to watch a video from their favorite brand first thing in the morning.
Allowing users to view video versions of your blog posts is a great way to generate new traffic and retain new and existing customers. In most cases, you can tweak the posted post a bit and script the video. By including bonus stats, case studies, and examples that didn’t make it into the final version of the blog post, we’ve found that you get more views, more watch time, and most importantly, more conversions.
2. Share your content on multiple social platforms
Not surprisingly, social media is a great place to upload and share video content. A classic example that comes to mind is YouTube. Over 2.1 billion people use YouTube worldwide.
Uploading a post to YouTube can attract a whole new set of viewers who may not have known about your site until they found your video. It’s easy to see why this is beneficial for executives and marketers. Extending your brand’s reach means it’s easier to connect with people who are genuinely interested in your product or service.
But YouTube alone is not enough. We encourage you to share your videos on other platforms where your customers spend time. Twitter, Instagram, Facebook etc can help target specific subsets of your audience.
3. Hold more live events
Speaking of social media, let’s talk about live events. Live video events are shared widely on all major social platforms. Many people love the opportunity to interact with the people behind their favorite products.
You can use these events to grow your audience and improve engagement across all your marketing platforms. please think about it. If someone is impressed with your live product demonstration, what are your next steps? There’s a good chance they’ll visit your website, sign up for your mailing list, and make a purchase.
4. Make it easy for your audience to participate
The last tip can also be applied to the other tips discussed today. The core idea behind this tip is simple.
Make it easy for your audience to participate.
Visitors who don’t have the opportunity to actively interact with your brand’s videos will not feel a strong connection to your business. This loss of connectivity makes them lose their loyalty to your company.
For YouTube videos, we recommend allowing comments and actively interacting with your audience. If one of her viewers makes a good point in her comment section, give her a thumbs up and reply to that remark. This seemingly small action can have a noticeable impact on long-term engagement.
On the social media side, always ask your audience to share their thoughts if they have questions, comments, or concerns. Also, always ask your viewers to share the video if the information is helpful.
For live events, it’s a good idea to allow attendees to ask questions in advance. You can send a question form to everyone who signs up and review their answers at the end of the presentation.
Wrapping it up
Video has become a very important part of digital marketing as it enables a more personal connection with prospects and customers.
Done right, video marketing gives your audience the opportunity to get to know you and your business in a way that other forms of content marketing can’t face-to-face interaction. And with so many tools, apps, and mobile devices readily available and affordable, creating video content has never been easier. With a little time, effort and a well-planned video marketing strategy, you can start sharing valuable video content with your ideal customers.
Videos are not going anywhere. After reading this article, I hope you have gained a clear idea about video marketing and video marketing strategy.
Creating videos can help you grow your audience and strengthen your brand’s identity, so get out there and start making something!
There may be many challenges to working out a video strategy and managing a business. Need a hand? Get in touch with SEOgrey Digital Marketing to avail best-in-class video services.
