You’ve seen QR codes on the go, and their prevalence has increased during the coronavirus pandemic. QR codes store important data, allowing people to access information and complete certain tasks faster.
It’s also a great way for businesses to increase customer loyalty.
But how do QR codes work for businesses looking to increase brand awareness and attract more customers? How can they be leveraged?
What is customer retention?
Customer loyalty is the relationship between potential customers and your brand. It depends on how excited they are, how conscious they are about your brand, and how engaged they are with you across multiple channels.
Optimizing customer engagement helps you get more customers, retain more customers, and retain more customers.
Why use QR codes for customer engagement ??
Below, we’ll take a closer look at how you can use QR codes to increase customer loyalty, but first, let’s understand why we use QR codes.
A QR code is a “quick response” code, essentially giving customers access to more information much faster than ever before.
Customers can go to a specific page, play a video, or download an app by simply scanning a code on their mobile device.
Mobile QR code reader
Basically, QR codes have bridged the gap between traditional and online marketing. Suppose you present a business card to a client at an event. In the past, you would include your website and email address on cards in hopes that customers would eventually reach out to you.
Now you can add a QR code that your prospects can scan in seconds to access your website.
As such, QR codes have accelerated the lead generation process. It also helps retain customers by simply bridging the critical gap between traditional and online marketing, as mentioned above. Get more followers and engage faster than ever before.
Even better, any company can easily implement his QR code at a very low cost.
Advantages of QR codes
QR codes have additional benefits for customers.
- Easy to use
All a customer needs is a mobile device and some data to scan a QR code. Certain actions are performed as soon as the QR code is captured by the mobile device’s camera.
- It gets her attention
Capturing your customers’ attention in 2023 won’t be easy. To make sure your customers don’t miss out on what they should be interested in, use QR codes to spark their curiosity and give them quick and easy access to information.
- No need to write anything down
One of her easiest ways to lower customer retention is to get customers to write something down. For businesses attending events that want to promote their online store to potential customers, they no longer need to ask if they have a pen. Instead, you can make the whole process more convenient by attaching a QR code to your business card.
How to use QR codes to increase customer loyalty??
Direct potential customers to your store’s website.
Driving traffic to your website is one of the most important goals of any business. However, you should promote quality traffic, not just old traffic.
You can generate decent traffic via SEO campaigns (which we highly recommend doing), but you can also generate it via QR codes.
One of the easiest ways is to add a QR code to your business card. That way, you can deal cards every time you network with a client at an event. When prospects go home and check out their cards, they can scan the QR code to visit your website.
Where can I put the QR code? It requires a bit of creativity on your part and also depends on your niche. However, possible ideas include product packaging and invoices, newspaper/magazines, flyers and even email advertisements included.
Naturally, you need to make sure that you direct your prospects to the right page. It’s recommended that you send prospects to your landing page as this page basically acts as your “shop front.” It not only tells people about you and what product your store sells, but it should also come with a call to action.
Here are some tips for a strong landing page:
- Keep it focused and free from distractions
- Add professional product images that stand out
- Succinctly explain the benefits of your product using power words
- Make sure the content aligns with the branding on whatever material the QR code was displayed on
- Add a call to action (what should the prospect do next?)
Use QR Codes To Direct People To Your Social Media Profiles
Businesses need to have a strong social media presence in 2023
The likes of Instagram and Facebook have bought into the QR code revolution by introducing interactive QR codes to their respective sites. Businesses can easily add their own QR code to material such as products, packaging, labels and leaflets with the purpose of directing prospects to your social profiles.
This is far easier than the prospect having to type in your social handle, or search for you manually. Not only does this make them more likely to actually search for you, following your social media profiles and conversions can also improve customer retention.
Of course, you need to give your customers a reason to follow you. That’s why it’s so important to have your social accounts already optimized. That means posting regularly and consistently, adding value, and engaging with your existing followers. Let people know that they can also contact you for more information.
It’s also worth mentioning that QR codes can be a powerful way to get more followers, so you should add as many social channels as possible to maximize your followers, likes and engagement. You can also cross-fertilize your social channels to increase traffic and engagement.
And just as she needs to direct customers to the right landing page on her website, she also needs to direct them to the right content on her social channels. For example, this type of interactive content is likely to engage, entertain, and intrigue them instantly, so it’s a good idea to send them to video.
Send Customer to Customer Support
Your customers may have questions about your company. Maybe you just want more information, or maybe you have a real problem that needs solving. Anyway, having a customer service section on your website is very useful if customers can easily access it.
A QR code is very helpful here. In fact, research shows that customers now expect near-instant response from customer service, with 90% saying they expect an immediate response. It’s even better if your customers can get in touch with customer support very quickly the first time.
You can generate dynamic QR codes that direct customers to your customer support such as business cards, apps, and websites. Make sure your customers get the helpful advice they’re looking for right away when they reach customer support. To that end, we are considering adding a live chat app to our website.
Customer loyalty is a great way to increase brand awareness and build stronger and lasting relationships with your customers.
QR codes are just one of several ways to increase customer loyalty. QR codes are cheap and easy for anyone to implement, so it’s a good idea to get started as soon as possible. Be creative when using them, but make sure they fit into your overall digital marketing strategy for better results.
At SEOgrey we offer end-to-end marketing support from branding to content, so we have the knowledge and expertise to help enhance your marketing campaign.
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