There are many check boxes to check when setting up paid Facebook ads.
Are you talking to the right people? Have you chosen the right bidding model for your ad? Are you running the right type of ad?
To make the process easier, we’re breaking down the process of advertising on Facebook step by step. We’ve also put together a checklist to help you keep track of all your campaign details.
Why advertise on Facebook?
With more than 2.9 billion people on Facebook each month and nearly 1.9 billion users every day, Facebook presents a unique opportunity for marketers to scale their organic efforts.
- Your business can reach large audiences. Facebook is considered one of the “Big 4” of social media. On a platform that attracts so many people on a regular basis, increasing brand visibility and exposure is a worthwhile endeavour.
- You can filter who sees your ad. When creating your ad, you can set demographic parameters such as age, interests and behaviour to increase your chances of being clicked. This is important because it allows you to allocate advertising dollars to potential customers who are likely to get the most value from your offer.
- Facebook has built-in ad analytics. Ad performance tracking is recorded as soon as you start an ad and is available in real time. Use these metrics to better understand what works and how to improve your advertising strategy for future campaigns.
The problem is that the investment of time and money leaves little room for oversight. To leverage the audience of this platform and effectively create and run Facebook Ads, you must first learn the Facebook Ads Manager.
Facebook Ads Manager
A sleek dashboard that gives users an overview of all their campaign
The functionality of Facebook Ads Manager, also known as Ad Centre functionality, is divided into four parts:
Summary : About performance. You can also enable auto-generated recommendations to improve the performance of successful posts in this section.
All Ads: You can select an ad to view more detailed metrics, edit the ad budget, and more. You can also pause or delete any selections made in this section.
Audiences: This section contains all the audiences you have created for your ad. Selecting a specific audience will show you ads that reach those prospects, and you can make changes as needed based on demographics.
Automated Ads: This section is only available if you have created Auto ads. Great for beginners or if you’re looking for an easy way to get exposure but don’t have the accuracy you can achieve manually. This section lists all Auto ads and an overview of recent results.
Facebook’s advertising platform is designed to help people to promote their business. Whether you are a bootstrap entrepreneur or a seasoned businessman, with the help of SEOGREY DIGITAL MARKETING, you can easily advertise on your website and increase sales.
Why wait? Take the plunge and get your account set up right, launch your Facebook advertising campaigns and grow your business with SEOGREY