In today’s rapidly evolving digital landscape, brands are constantly looking for creative ways to connect with their target audiences. WhatsApp, with its massive user base of over 2 billion monthly active users, has become a powerful communications platform. However, until recently, the platform was mainly used for personal conversations and customer support. Now, WhatsApp channels […]
Selling your products online but not getting enough clicks? List your products on Google Shopping and promote them before users even visit your website. Google Shopping Ads display product names, images and prices at the top of Google search results. When a shopper clicks an item on your platform, they are taken directly to your […]
1. Identify Your Ideal New Customers One of the most common principles of an effective sales marketing campaign is knowing your customer. The first question is, “Who is your ideal new customer?” The second question is, “What does your ideal new customer want from your company?” Creating an effective marketing strategy for each person is […]
Create a retargeting list: Create a list of website visitors who have shown interest in your products or services, by visiting your website or adding items to their cart but have not completed the purchase. Set up retargeting pixels: Install retargeting pixels on your website to track the behavior of the visitors on […]
Define your target audience: Before creating a video ad, it’s important to have a clear understanding of who your target audience is. Consider factors such as age, gender, interests, and behavior to create a buyer persona. Identify the purpose of your video ad: Are you trying to drive sales, generate leads, or increase brand […]
Creating a good poster can be a fun and effective way to present information. Here are some tips to help you create a poster that will grab people’s attention and convey your message clearly: Keep it simple : A poster should be easy to read and understand at a glance. Use simple language and a […]
People are exposed to many advertisements and brands every day. Did you know that on average, users see between 4000 and 10000 ads and brands every day? Also, very few ads are operated by a single user.To be successful, it’s important that your advertising stands out from the competition in a crowded marketplace. Effective marketing […]
Are you looking to add video to your existing marketing strategy? Perhaps you’ve already implemented this strategy but aren’t seeing the results you’re hoping for. Online shoppers, especially those using smartphones, often prefer to engage with businesses through video content. Videos are often more interactive and easier to enjoy for someone who doesn’t have time […]
Start-ups are small or medium companies of recent origin, related to the world of technology, and are confined in time. Entrepreneurs create start-ups from an innovative business idea and then partner with one or more investors to turn this small idea into a profitable enterprise. The concept of a company “start-up” is common in the […]
One of the most common opportunities we see for Shopify stores is to create for SEO. Often, we see that Shopify sites are targeting keywords with informational intent with transactional pages. This creates a discrepancy between what content the store has and what Google is “ready” to rank. The result is that the Shopify store […]
