Global internet usage is growing rapidly. By January 2021, approximately 4.6 billion people, or about 60% of the world’s population, were expected to actively use the internet. And in the next few years, that number is expected to grow even more.
Therefore, if your business wants to succeed in the future, it needs to build a strong online presence.
Of course, this starts with participating in social media activities, building a website, and working with a professional copywriting team to deliver engaging content. But it’s not that simple.
Search engine optimization is an area many businesses ignore (SEO). Making this choice makes it very difficult to get high search engine rankings, and as a result, difficult to do. It’s nearly impossible for someone to find you online.
But that’s not the only problem you’ll run into. In this article, we look at seven obvious ways your business will suffer if you ignore SEO and detail the hugely detrimental effects it can have on revenue and productivity.
7 Reasons Why You Need to Focus on SEO
1.Your Website Will Get Fewer Visitors
This goes without saying, but you won’t get many hits if people can’t find you when they search for related terms. Even being on the second page of search engine results is not enough, as a significant portion of users choose to click on one of the first results.
Fortunately, increasing your search engine rankings isn’t too difficult. Create high-quality content that aligns with user goals, take the time to create a clear SEO plan, and consider working with a professional SEO company if necessary.
You can hire a freelancer if you have trouble trusting an organization to do the work for you. You won’t have to wait days for a response if you adopt a more conversational approach.
2.You may get a bad reputation.
It can be difficult to maintain a respectable internet reputation without one. This is all because many potential customers will use Google to research your business before making a purchase or using your services.
Building a respectable local SEO presence may be all it takes to solve this problem. Ask existing or customers to leave candid reviews on Google and other review sites, and strive to build a strong reputation over time. In today’s world, establishing a solid reputation is crucial for your business.
3. Local customers won’t spot you
SEO has never been more important if you own a small business that relies on local customers. Potential customers using your services are virtually non-existent if they can’t spot you.
Let’s take the example of a small-town plumbing company. Phone books and similar items are no longer widely used. They will likely use their smartphones or computers to search for local plumbing experts.
To benefit from local SEO, your site essentially needs to rank for terms like “plumber in position X,” where location X is your business area. You will be amazed how simple this is to do and people you might expect, and anyone with even basic SEO knowledge should be able to help you out.
4. Missing out on mobile customer
Internet users in previous generations often had favourite websites that they bookmarked and visited frequently. However, the use of the Internet has grown over the past decade and it is not so common anymore.
Instead, the majority of individuals simply use their smartphone or other mobile device to perform a quick online search. People won’t be able to locate you if you ignore SEO because your business website won’t be shown. Now you will lose most if you don’t optimize for mobile. If your site isn’t mobile-friendly, potential customers will leave and go to one of your competitor’s sites.
5. Business expansion may be slow.
The amount of growth that can be achieved through word of mouth and conventional marketing techniques is limited, let’s face it. While strategies like newspaper ads and flyers may have been successful in the past, their effectiveness is dwindling.
For this reason, if you don’t implement proper SEO techniques, you will likely find that your business growth will stagnate. This gives rise to the same old problem again. Most people simply won’t know you exist if they can’t find you online. Of course, if people don’t know you exist, they won’t come to your workplace.
The penalty for being stuck on page 2 is death. No one will ever know you exist; you may as well not even be on the SERPs. That’s why in today’s ever competing markets, SEO is vital for your business to be noticed.
6. Search engine updates affected
Nowadays, businesses can sometimes manage to achieve respectable rankings on search engines without actively focusing on their SEO. This often happens in markets with low keyword competition, but it’s not a tactic to rely on.
The biggest search engines regularly improve their results ranking algorithms. Websites that don’t follow the recommended SEO practices are hit the hardest, and some are even punished or blacklisted. Even if you now have a respectable position on the search engines, you should start thinking about SEO right away to prevent this from happening to you. Also, SEO takes time to take effect, so the more you delay the inevitable, the longer it will take.
7. Invest time in additional marketing channels
Your website won’t perform well on search engine results pages if you don’t put enough SEO work into it, right?
Unfortunately, if they don’t get enough organic traffic, many businesses will turn to other marketing avenues. Email marketing, social media marketing, and PPC search engine marketing are all effective but can be expensive.
Consider investing at least some of that money in creating a solid SEO strategy instead of spending a small fortune on fad marketing tactics in an effort to attract more customers. When you spend money on SEO, you’ll also benefit from a broader strategy. You don’t always have to manage your campaigns, unlike social media and PPC. The goal of SEO is “set it and forget it” and investment that can pay off dividends for years.
Final word
Any business that really wants to succeed should consider SEO. Even if the performance is satisfactory without them, there is a good chance that it will degrade in the future.
Without SEO, your business will struggle. You might alienate prospects, overspend on other marketing initiatives, or not get the growth you need.
SEOGREY recommends the best of our SEO services to grow your business online and our experienced SEO team to ensure the best possible results.
Good Luck!