In the marketing world, we often talk about “engagement” and creating an immersive user experience. But what’s behind these buzzwords? For the most part, customer engagement marketing he boils down to one basic challenge. Find a way to connect. But here’s the problem: As digital marketers, we can’t make eye contact with sales pitches or […]

What is product description? A product description is marketing copy used to describe a product and outline its benefits. This is where ecommerce sellers provide all the information they need to convince readers to convert them into buyers. Best product description Highlight features and benefits Show why your product is the best option View problems […]

There’s a lot you need to do to make your website voice search-friendly, but almost all of it can be boiled down to seven key strategies. Here’s a quick (but not too fast) summary of all seven of these strategies to give you a solid foundation for voice search optimization. 1. Understand your customers and […]

Optimizing your Google My Business (GMB) profile is the best thing you can do to improve your local SEO. This is the starting point for the local search strategy and cannot be skipped. GMB shows your location on Google Maps, so whenever someone searches for you on Google, it’s easy to get there. It shows […]

Have you ever considered combining email and social media marketing strategies? Finally, social media marketing is great for expanding your reach, and email marketing is an equally great tool for converting people who arrive from prospects into actual customers. Therefore, combining the efforts of these two marketing channels is more likely to get the results […]

If you run an e-commerce store, you need customers to monetize your store. But the question is why people choose you over your competitors. What is your strategy to attract customers? Without further ado, let’s move on to the first tip for selling your product to your customers. 1. Implement a loyalty program Loyalty programs […]

For example, let’s say you sell expensive items on your e-commerce site. But getting the expected profit from current sales is getting harder by the day. To clean up the situation under the rug, activate the promo code. Get a boost when you activate the promo code. But it’s not what you would expect. Now […]

YouTube marketing is a very powerful medium for promoting your business on YouTube through videos and ads. Why not? After Google, YouTube is her second most visited platform in the world (Alexa). Apart from that, 68% of YouTube users think videos help them make a purchase (Google). It’s a clear demonstration of the power of […]