A lot of dental practices still seem to keep their heads in the sand with regards to online reputation management. Practices sometimes do not quite understand that it’s better to be proactive and manage your reputation before experiencing negativity, which will very much soften the blow, in comparison to panicking and it becoming a major issue after the event. Furthermore, you can enhance your reputation further by responding to any negativity in a positive manner. Some patients are so pleased with the way that a negative experience is turned around that they are more likely to visit the practice and tell their friends!
Here are some tips to manage the online reputation of your dental practice
The importance of reputation management for your practice
Don’t let negative online reviews shy away potential dental patients. Staying on top of your reputation management can help you from negative reviews.
Here are some tips to manage the online reputation of your dental practice:
1. Online Reputation Management ; basic ideas, that helps to protect your online reputation
Connect with Social Medias
Claim your social media profiles. You may not use all of them regularly, but at least if you claim your profiles across all social networking sites, no one else can, claiming your profiles can be beneficial to get your content ranked highly. Social networking sites will pass their authority on to you, making it more likely that your content will be ranked. Choose a couple of social networking sites which you would be happy to update on a regular basis- there’s nothing worse than a social networking site which is only ever updated once every couple of months. It’s a good idea to have a social media policy in place, so that employees know what is and isn’t considered acceptable online behaviour in relation to the practice.
Make unique Domains
It’s always a good idea to buy a few versions of your domain name; you wouldn’t want a competitor to be using a domain when you own www.dentist.co.uk. This is not only confusing for patients but could also damage your reputation, if the competitor doesn’t have a great reputation either.
Attract patients with real positive Reviews
Using services such as dentist finder you can actually send out review requests to your patients, who will encourage good reviews and if you do have a bad review left by a patient, all of the good ones you receive will flush out the negative effect and so the negative one will be seen as one bad egg. There’s no way around the issue, online reviews are part of the internet’s culture and they can either help with your reputation enormously, or they can have a very detrimental effect. Unfortunately, those patients who have had a negative experience are more likely to leave a damaging review than someone who had a good experience leaving a glowing one. So, rather than waiting for the reviews to come to you, why don’t you garner them yourself?
So, you can enhance your reputation further by responding to any negativity in a positive manner. Some patients are so pleased with the way that a negative experience is turned around that they are more likely to visit the practice and tell their friends!
2. Online Marketing for Dentist During Covid 19
Offer Online Consultations
Video consultations are an excellent way to help and connect with potential and existing patients. You can provide information on treatments face-to-face, building the relationship and increasing the chances of the patient coming to you when they are able to. For those seeking help for dental emergencies, actually speaking to a dentist over a video call will offer reassurance and in-depth guidance that just can’t be provided over email.
Provide Optimised, Revelant and Useful content
For emergencies and general dentistry, including tips and advice on the way to manage dental pain reception. Offer advice on how to maintain oral health at home. By providing this content, you will meet the searcher’s needs and hopefully build trust with new and existing patients.
Make sure your website content is optimised and adjusted for the current situation. Change your copy to promote booking e-consultations rather than appointments, and give as much information about how your team can help during lockdown. It may be a good idea to create a waitlist for patients to join so you can get in touch once this blows over and get them booked in for treatment.
Don’t Stop Your Online Marketing Efforts
Times are tough and we all know that budgets are stretched. However, completely pausing your online marketing will have a negative impact now, and in the future when life returns back to normal. Potential patients are still interested in treatment, so dropping down the rankings will make your practice harder to find, leading to fewer patients. Maintaining SEO and continuing to work on your Ads is recommended as you can still help your patients online. If keeping the same level of investment you had prior to COVID-19 isn’t possible, think about reducing spend rather than stopping altogether.
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If you need help with your online marketing just get in touch and we will be able to help.
3. Important Tactics Behind Online Reputation Management
Optimise! The Strategies
SEO activity is only going to cause more of an uphill struggle to gain visibility once this is all over. Carrying on your monthly marketing will allow us to continue to adapt and optimise the long term strategy we have been building up on the account, making sure we are doing regular audits our end to see areas for improvement and optimise to cater for this.
Analyse Your Competitors
Now is the right time to possess a glance at how your competitors’ websites do. What are they doing with their online marketing during this crisis? this is often great to start out brainstorming ideas on what you, as a practice can believe doing and what causes you to different, you’ll then start putting ideas into action which leads on nicely to my next point.
1) Take a deeper look at their online presence as there is much more than just the organic SERP.
2) Do they use PPC?
3) Check what online content is being indexed.
4) Have they optimised all their online content to take advantage of universal search?
5) Check out social channels too.. Twitter/Facebook/Instagram/Linkedin and check out content, engagement and fan base.
Contents! Make Interesting Contents Regularly
Your online reputation will be incomplete if you don’t invest time and energy in creating useful content for your patients. Share on your website or social media news about recent developments in dentistry. You can also provide updates about a revolutionizing dental procedure that can benefit your patients. Or write a simple blog post regarding good oral health. This way, you’ll be more likely to catch the attention of search engines that are constantly looking for websites with fresh content. Fresh content is a marketing strategy for dental clinic that will improve your search ranking.
We have useful resources available which will help – contact us to disucss this further.
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We Can Assist You By These
Helps Improving Your Online Reputation & Get More New Patients
SEOgrey is a top online reputation and review management company that gives a simplified solution to watch patient sentiment and improve your dental practice’s online reputation.
Get the chance to deal with unhappy patients instantly, so you’ll clear up any confusions or miscommunications
Rank Higher On Search Results
Better reviews are more likely to seem near the highest.
Don’t find yourself like dental practices that become inactive online with no reviews, or have mostly negative reviews. It’s never too late to enhance your reputation and improve your position over the competition.
With SEOgrey you’ll earn consistent positive reviews, emphasizing your fantastic service at the web search.
Measure and Improve Patient Sentiment
Even for patients who don’t post online reviews, SEOGREY collects and compiles all data into easy-to-read, printable reports in real-time to live and improve patient satisfaction.
Let patients rate and supply feedback on your dentists
If you need professional help with advancing your Online Reputation strategies, you can contact us on +91 8157078912 or email us at contact@seogrey.com. You can also chat with us by clicking the following button.
