7 Proven YouTube Marketing Strategies to Strenghthen your Online Presence in 2023!!

YouTube marketing is a very powerful medium for promoting your business on YouTube through videos and ads. Why not? After Google, YouTube is her second most visited platform in the world (Alexa). Apart from that, 68% of YouTube users think videos help them make a purchase (Google).

It’s a clear demonstration of the power of YouTube and how its 2 billion active users are evolving every day. Why not join this massive platform and start making YouTube videos right away? Can take advantage of Either way, you need a solid YouTube marketing strategy.

Here are 7 Inspirational YouTube marketing strategies to promote your business and manage your YouTube channel smartly. But before we talk about how, let me briefly explain why YouTube is a great platform for promoting your videos:

How YouTube Will Benefit Your Business in 2023?

We already know how big and growing the YouTube platform is. Nearly half (55%) of the marketing community use YouTube as a powerful digital marketing channel. Another reason people love YouTube is its extremely easy-to-use features and user-friendly interface.

Anyway, let’s make this statement clearer and definitive – why YouTube is the best platform for sharing and promoting videos:

• Quickly rab the attention of the audience
• Strengthen your sales pitch
• Provides better insight into your campaigns
• Visually attract more customers
• Improve SEO and overall brand exposure

 

Apart from these, there are many other things that justify YouTube’s popularity. The premier place for video marketing, YouTube’s content process is world-class taking your video marketing strategy to the next level. Reach a global audience while strengthening your local presence.

7 Proven YouTube Marketing Strategies to Boost Your Video Marketing Effort in 2023

A professional YouTube channel has many possibilities. From showing company insights to educating users, you can reach your target customers directly through this platform. However, there is a hard truth behind YouTube marketing. Just uploading a video will not give you good results.

So the problem is that this number of people are smart and educated. Just random videos without proper planning aren’t good for your channel. This requires good research, planning, and the ability to produce great videos. In addition to these, you need to know SEO to optimize these videos for keywords and topics that people are interested in on YouTube.

Here are the 7 most viable YouTube marketing strategies for your business.

• Choose a Niche YouTube Channel Name
• Identify your target audience and their preferences
• Conduct competitive analysis for better insight
• Learn more by following the best YouTube channels
• Write catchy video titles and descriptions
• Upload videos on a consistent and tight schedule
• Measure channel performance with YouTube Analytics

1. Choose a Niche YouTube Channel Name

Before you start video marketing on YouTube, it’s important to find and research a unique name for your brand. There are several ways to research the brand name of your YouTube channel. You can set it as your brand name or leave it as is.

This is the official name of your channel on YouTube. There are several types of channel names, such as a person’s first and last name (Casey Neistat) and a name that describes the general theme of the channel (5 minute craft).

2. Identify Your Target Audience & Their Preferences

Now that you’ve chosen a name for your YouTube channel, it’s important to know your target audience. You can classify your audience by asking yourself the following questions:

• Who are you making videos for?
• What are you already watching on YouTube?

You have two options in your hands.

If you already have a YouTube channel, you can use your channel’s analytics page to get to know your audience. This page gives you an overview of your channel. Specifically, the Audience Age and Audience Gender pages let you know the age and gender of your audience. Also, the Geography tab shows the exact location of your audience.

What if you just created a new YouTube channel? In this case you can use social handles like Facebook, Twitter, Linkedin, etc. You can start by posting promotional videos to get your followers aware of your YouTube channel. By observing what people think about you and your industry, you can learn what people want to know and use that to generate ideas for your video content.

3. Conduct competitive analysis for better insights

After completing your audience research, you need to do a proper competitive research. The easiest way to be successful on YouTube is to measure what your competitors are doing in video publishing. You can start analyzing your competitors by considering:

• Count subscribers
• Track average views per video
• Issue frequency
• video theme
• The type of video ad you use
• What people are suggesting or commenting on

After thinking about these things, you should ask yourself or your team a few questions.

• What are their most popular videos?
• How do they present themselves?
• What is your brand voice?
• How can I differentiate my business from them?
• How can I get new content ideas from this channel?

4. Follow the best YouTube channels to learn more

Like Google, YouTube changes its algorithm frequently. So you can stay relaxed by uploading random videos without any purpose. You should research trends, what’s going on, video types and quality, etc.

Apart from that, you should follow your favorite YouTube channel to learn some video tricks, short hacks or effects. Improve your video making skills and keep up with the latest trends. You can learn a lot about what works, especially since it’s always changing. These don’t have to be part of your industry. Watch videos from your favorite channels and learn tips and tricks.

You may be wondering what to consider when following your favorite channels. Here are some important points to consider:

• Video thumbnail
• Channel art or presentation
• How to add a video description and link?
• What kind of videos do they post?
• How to edit videos, video effects, transitions and more?

5. Write a catchy video title and description

It doesn’t matter how good your video is if it doesn’t get the clicks you want. Optimizing your video title is critical to engaging your audience.

Here are some tips for crafting the perfect YouTube title to extend your reach.

• Please choose the appropriate keyword: Keywords in the title tell Google crawlers what the video is about. Also, good keywords are a win/win fact for YouTube videos because they tell your viewers what to expect.
• Keep the title short: The ideal length of the video title should not exceed 60 characters. Readers should glance at the entire title
• Try to create a clear and meaningful title: Don’t force your viewers to find out. Tell readers what your video is about
• Tell your readers why they should watch the video: You need a reason to spend money

So the overall summary is:

• Identify the central idea of ​​your video
• Look for short, descriptive keywords that correspond to this topic
• Choose titles that answer your audience’s most important questions

The same meaning applies to video descriptions. Many people love reading text instructions along with videos. It helps you write down your main points and see if you’ve overlooked anything. Optimizing your description with target keywords will improve your ranking in search engines. You can also use your video description to link to other related videos, social information, and calls to action. Include a timestamp in the description to simplify the user journey. Users can then navigate through the content and jump to different parts of the video if desired

6. Upload videos consistently and on a tight schedule

They shared a timeframe for posting videos on YouTube.

Monday:

2:00pm – 4:00pm

Tuesday:

2:00pm – 4:00pm

Wednesday:

2:00pm – 4:00pm

Thursday:

12:00pm – 3:00pm

Friday:

12:00pm – 3:00pm

Saturday:

9:00 am to 11:00 am

Sunday:

9:00 am to 11:00 am

We hope you find these timeframes useful and effective. However, he should not delay uploading the video for more than a week. Otherwise, you won’t get the engagement and subscribers you expect.

7. Check YouTube Analytics to measure channel performance

Once you’ve done all of the above, check your channel’s performance in Analytics. Provide performance reports from time to time. With this in mind, it’s easy to determine which videos are performing poorly or which are getting the most engagement.

So make the most of your YouTube channel and track your channel growth as well. Record the following numbers each month:

• Subscriber
• View
• Display period
• Top videos
• Time
• Impression
• Click through rate (CTR)

Conclusion

All of the tips we shared above worked well, and many marketers still practice these strategies on their channels. Therefore, in this section, we will briefly discuss them so that you can quickly apply and follow them.

Here you are:

• Promote your video on social media
• Get more views with YouTube tags
• Add YouTube Stories to pique people’s curiosity
• Run paid ads to reach your target audience

If you’re still confused about how to start your YouTube marketing, connect with SEOgrey Digital Marketing or go through the above strategies to generate some ideas that align with your brand.