For example, let’s say you sell expensive items on your e-commerce site. But getting the expected profit from current sales is getting harder by the day. To clean up the situation under the rug, activate the promo code. Get a boost when you activate the promo code. But it’s not what you would expect. Now […]
Selling your products online but not getting enough clicks? List your products on Google Shopping and promote them before users even visit your website. Google Shopping Ads display product names, images and prices at the top of Google search results. When a shopper clicks an item on your platform, they are taken directly to your […]
YouTube marketing is a very powerful medium for promoting your business on YouTube through videos and ads. Why not? After Google, YouTube is her second most visited platform in the world (Alexa). Apart from that, 68% of YouTube users think videos help them make a purchase (Google). It’s a clear demonstration of the power of […]
Facebook Ads are one of the best tools available for audience research and brand promotion. Here are 5 reasons why your Facebook Ads campaigns aren’t getting enough conversions, and some creative fixes to significantly increase your conversion rates. 1. Not enough audience data Unlike Google Ads, Facebook Audience requires you to make decisions about your […]
1. Identify Your Ideal New Customers One of the most common principles of an effective sales marketing campaign is knowing your customer. The first question is, “Who is your ideal new customer?” The second question is, “What does your ideal new customer want from your company?” Creating an effective marketing strategy for each person is […]
In today’s world where everything can be found online, having a digital presence is essential for businesses of all kinds. Whether you are a retail store, hair salon, nail salon, gym, restaurant, children’s activity centre, bakery, medical store, clinic, or interior design studio, finding and growing your customer base is a must. What is Online […]
Create a retargeting list: Create a list of website visitors who have shown interest in your products or services, by visiting your website or adding items to their cart but have not completed the purchase. Set up retargeting pixels: Install retargeting pixels on your website to track the behavior of the visitors on […]
Define your campaign goal: Clearly define what you want to achieve with your ad campaign before you begin. This will help you to create more effective ads that align with your goals. Create a control group: Create a control group, which is the original ad that you will use as a benchmark for […]
Define your target audience. Identify the demographics and interests of the people you want to reach with your social media advertising. This will help you choose the right social media platforms and create ads that will appeal to your target audience. Set up a social media advertising account. Depending on the platform, this could be […]
1. Set up tracking and analytics on your website and ad campaigns. This will allow you to gather data on how your ads are performing and where your website traffic is coming from. 2. Define your goals and KPIs. Identify what you want to achieve with your ad campaigns and set specific, measurable targets […]
