It is an undeniable fact that the outbreak of the COVID-19 pandemic has led to a boom in the web design industry. With new norms like social distancing, self-quarantine, and more, most potential customers are looking for information through the company’s website.
In fact, optimally designed website serves as a gateway for online business in the age of COVID-19. So in this critical time, it’s imperative to have your website perfect. A website with stable navigation, fast page load times, responsiveness, and stunning graphics will drive potential visitors’ attention.
From user experience to digital marketing, SEO results, sales to ROI, every stage requires optimal web design. Without an optimal website design, there are fewer opportunities to reap the benefits in these areas.
Fix the error and start designing the perfect website.
Significant Role of Website Design in Your Online Business
Branding your business through attractive web design is the smartest way to elevate your voice among prospects. Website design also contributes significantly to the success of your digital marketing efforts.
Design websites with attractive graphics and user intent in mind. This blog explains the importance of website design in digital marketing. If you want to know more, please visit here.
How to Create an Optimal Design for Your Website?
Is your website a virtual mirror that accurately reflects who you are? What services do you offer? How can you offer your audience a better solution?
Therefore, when designing a website, it is necessary to apply website design features based on the preferences of the audience. If your web design provides a better user experience for your visitors, it can also increase your visibility in SERPs.
Based on our experience, here is a list of mistakes to avoid when designing a website. Once you start correcting these errors, you can rest assured that you’ll end up with an optimal web design.
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Too Many Information
It’s important to mention everything about your business on your website, but it’s even more important to give your content airy space. Loading a website with a lot of content, graphics, etc., detracts from the user experience. Try to convey your message clearly with short paragraphs, small visuals, and spaces.
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Not Mobile friendly
About 72% of people search for mobile-friendly websites. Getting traffic from mobile devices becomes easier when your website is equipped with responsive features.
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Not Considering SEO
Poorly designed websites do not appeal to users, so search engines may exclude these his websites from their quality rankings. Web design has a huge impact on SEO rankings. Avoid adding elements that are difficult for search engines to detect. Search engines prefer websites that are designed with responsive functionality and user intent in mind.
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Unable to Convey the Brand Positioning
When the page loads, the user forms her opinion in 0.05 seconds. If a visitor cannot make a rational decision on your website, he will click the back button. should be added.
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Slow Loading
Web design has a huge impact on page load time, and page load time also affects his SEO ranking. You should compress the image size and reduce the use of social media buttons to one page. Avoid using parallax scrolling effects. Use a caching plugin such as W3 Total Cache to set the browser cache for your website.
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Unable to Convey the Brand Positioning
Designing a website with solid navigation is good for your business. User needs, accessibility, and interaction should be considered when designing smooth navigation. Limit the use of menu selections. Follow consistent navigation throughout the website. Design a bold footer. Place the pages that generate the most traffic in the navigation bar. Avoid using your browser’s back button to navigate the website. Fix all broken links.
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Unable to Navigate Properly
Designing a website with solid navigation is a win-win solution for your business. User needs, accessibility, and interaction should be considered when designing smooth navigation. Limit the use of menu selections. Follow consistent navigation throughout the website. Design a bold footer. Place the pages that generate the most traffic in the navigation bar. Avoid using your browser’s back button to navigate the website. Fix all broken links.
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Poor Visual Content
Visual elements effectively communicate your message to your audience. Outdated designs, poor quality images and videos, and illegible/mismatched typography are obstacles that ruin visitor engagement. Do not use more than 5 colors in one layout. Choose a font style that is easy to read. Try to use iconography and illustrations that best reflect the company’s mood. Be minimalist and avoid unnecessary designs such as 3D drawings, ornamental illustrations, and extraneous elements.
Effective Tips to Create a Flawless Website Design
Ofcourse, when you start rectifying these above-listed web design mistakes on your site, it will eventually leave an optimal design look to your website.
However, the game doesn’t end up there, designers with smart & ethical tips will play till the end and win the trophy. Here, we’ve consolidated a few tips that help you design a stunning website without any issues
- Make your web design responsive to all devices
- Remove all the broken links
- Optimize your webpage load time
- Choose a readable font style
- Fix all the spacing issues that occur due to kerning, tracking, and leading
- Design your content based on the intention of users
- Optimize the search bar
- Place your logos at the centre or left-
- corner
- Make your navigation menus visible
- Apply smooth and easy-to-follow navigation
- Optimize your image size
- Leave more whitespaces
This cannot be considered as a fully-comprehensive list of tips for designing an optimal website. However, these tips will be a supporting hand for kick-starting your website design/redesign activities.
It’s Time to Design Your Website Like a Pro
We hope that by now you would have got an idea of what all to neglect and what all to select when it comes to website design. It is not advisable to apply every conceivable design element and make your website design cluttered. It is also not recommended to leave a lot of white space or have an extremely minimalist website design.
If you need help with website design/remodeling, feel free to contact a reputable website design/remodeling service provider. At SEOGREY are used to designing website with a clear understanding of the user’s intentions.
Our experienced website experts create attractive websites that attract both visitors and search engines.