What is OFF-Page SEO ?

Posted Leave a commentPosted in SEO

Off-page SEO deals primarily with your site’s relationship with other websites outside your domain – or more accurately their relationship with your site. Among other factors, search engines judge the relevance and authority of your website through the inbound links it receives from other sites. The quality and quantity of the site that is passing […]

What is Social Media Marketing ?

Posted Leave a commentPosted in social

Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range stakeholders through social media marketing including current […]

Relationship between SEO and Google ?

Posted Leave a commentPosted in SEO

In 1998, Graduate students at Stanford University, Larry Page and Sergey Brin, developed “Backrub”, a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page […]

What is the history of SEO ?

Posted Leave a commentPosted in SEO

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a “spider” to “crawl” that page, extract links to […]