For example, let’s say you sell expensive items on your e-commerce site. But getting the expected profit from current sales is getting harder by the day.
To clean up the situation under the rug, activate the promo code. Get a boost when you activate the promo code. But it’s not what you would expect. Now you doubt the high price tag. We are thinking of lowering the price. This is a mistake most e-commerce website owners make.
At this point, rather than rethinking pricing, you should rethink your marketing strategy. Selling an expensive product is a little different than selling a regular product. If you have any questions about the strategy, keep reading this blog. Here are seven proven tips for selling expensive things on your ecommerce site.
7 Proven Tips to Sell Something Expensive Using WordPress
These are the 7 tried-and-true tips we discussed for selling expensive products from your ecommerce store.
- Research potential customers
- Explain the benefits of quality products
- Compare your product with other expensive products
- Point out the disadvantages of inferior goods
- Avoid weird prices to make it premium
- Don’t offer unnecessary discounts
- Provide warranty and after-sales service
Now let’s discuss each of the above in detail. Let’s start from the beginning
Research potential customers
When people buy expensive products, they spend a lot of time researching. Suddenly I realized I needed a Rolex watch and ordered it online, but it’s not possible. If you need a watch, why not start by researching watches? Because you need to buy with confidence.
Let’s put ourselves in the position of the customer. They go through the same process. You need to identify your prospect’s motivations, pain points, and trigger events. And you need to know before they come to your site. Once you understand what motivates your prospects, the next step is to prepare to attract those buyers. To do this, create her persona of your ideal customer buyer and find out why you would consider premium her solution in a given situation.
Don’t assume your prospect won’t buy your expensive product. Remember, even the most frugal of us treat ourselves from time to time.
Explain the benefits of quality products
People usually buy the most valuable things. So list the benefits or value your product offers. So customers know what they are getting when they buy your product.
Make your customers aware of the time, effort, and resources that went into creating the item. When you communicate the value of your product to your customers, it becomes more than just an item. But don’t stop there. Imagine what success would look like, what life would be like when the problems were gone. And don’t present anything other than a product that can magically make your problem go away.
Compare your item with other expensive items
Buying a $100 purse seems silly. Especially if you have a wallet that sells for $70 at the same store. But what if I told you it was okay to sell your $100 wallet by introducing another wallet that sells for $130?
If a customer is presented with three different price options for a similar product, he is more likely to choose the middle price option. This is called a bait prize.
Show The Downsides of Low-Quality Products
It means that inferior products cannot satisfy people. That’s why there are people who are always looking for quality products, regardless of the price.
In addition to demonstrating your track record of using your own product, you can also show that you regret choosing a competitor’s inferior product. It’s the user’s confession, not your words to your competitors.
This helps potential customers buy quality products from your store.
Avoid Odd Prices To Be Premium
Using odd prices or prices ending in 0.9 or 0.5. B. Using $4.99 instead of $5 makes the item look cheaper. Insane prices are effective for some products, but should be avoided when selling high-ticket items.
Don’t offer Discounts Unnecessarily
Offering discounts is a proven way to drive sales. But if you’re selling expensive stuff, it’s not for you.
You sell expensive products. In short, buyers expect top-notch gestures and products from you. Therefore, please refrain from actions that impair the luxury of the product.
Remember that products on sale are usually cheaper, even if they are more expensive. Therefore discounts are not your selling point.
Provision of warranty and after-sales service
When people buy expensive things, they rely on quality. They want to buy with confidence. If you can convince your customers that you will not compromise on quality, they will be more than happy to buy, even if you offer a warranty.
Customers feel welcome and safe with benefits such as:
- Simple and free return process
- 24/7 friendly customer service
- Clear product warranty
- Exclusive access to content (eBooks, guides, etc.) and communities (private Facebook groups, forums, etc.)
Make sure you have a support team that not only provides a warranty, but also helps customers if they have any problems while using the product. When selling luxury goods, buyers expect you to be very polite and professional. So don’t undermine their trust in you.
Conclusion
Marketing an expensive product is about testing what works and what doesn’t. So continue to use these hacks we shared on this blog to find out which one will give you the most success.
Also, always be aware of what other luxury brands are doing, how they set their prices, how they use images in their product descriptions, etc. You might find something from your competitors that you can use to market your product.
If you have any doubt, or not cleared contact SEOgrey for better experience